Level Up Your Storytelling – Turn Ideas Into Impact
Level Up Your Storytelling – Turn Ideas Into Impact
FARE’s website didn’t provide the content depth or structure needed to explain the coalition’s goals to several audiences at once. Event information, testimonials, program content, and student opportunities needed clearer pathways, while the visual presence across web, social, publications, and events needed to feel cohesive and credible to both students and major financial institutions. FARE launched as a coalition of financial services firms, industry organizations, and HBCUs working to increase representation and opportunity, and as programming and partnerships expanded, the organization needed more than a new look, it needed a flexible brand extension and a website built to grow with it.
Black Digital developed the organization’s audience and message priorities, built a more robust website structure and wireframe, extended the brand to work across web, social, publications, and events, and created a foundation the internal team could continue to expand on its own.
Brand Refresh
Website Redesign
Brand Extension
Website Structure
Campaign Creative
We turn ideas into impact.
Let’s build something that drives real results for your brand.
