FARE: Using an integrated brand, content, and event partnership to support representation in financial services

Overview

FARE needed to communicate a complex coalition model with enough clarity to reach several audiences at once, students, educators, corporate partners, sponsors, and financial services leaders, without fragmenting the organization’s identity across initiatives. FARE brings together financial services firms, industry organizations, and HBCUs around a shared goal of expanding representation and opportunity, so rather than treating each initiative as an isolated assignment, Black Digital built a consistent system supporting brand, website, publications, campaigns, events, social, email, and video, connecting different audiences to FARE’s shared mission and managing recurring publications, event campaigns, and rapid-response requests within one system.

Results

• A substantial, multi-year scope with recurring delivery across brand, content, digital, and events
• A connected system supporting five focused workstreams (see related FARE case studies)

Related Services

• Year-Round Marketing Support
• Campaign Strategy and Creative
• Social Media Strategy and Management