The Executive Leadership Council: Using lessons from Cohort 1 to grow Leadership Assets enrollment

Overview

Following the enrollment diagnosis from the program’s first cohort (see case #119), The ELC needed a growth-focused approach for launching and expanding the Leadership Assets program across a second enrollment cohort. This case represents the growth phase following the initial diagnostic work, applying what was learned about audience and positioning to build stronger enrollment for the program’s continuation: applying lessons from Cohort 1’s diagnostic phase, building enrollment campaigns for the second cohort, and continuing LinkedIn lead generation with refined targeting.

Results

• A structured growth approach applied across two program cohorts
• Combined cohort registration tracked at 63 of a 250-person goal (25.2%) as of the most recent asset-tracker snapshot

Programs that start slow can still succeed with the right adjustments. This growth phase gave The ELC’s Leadership Assets program a path forward after its diagnostic first cohort.

Related Services

• Lead Generation and Audience Development
• Campaign Strategy and Creative
• Social Media Strategy and Management