Campaign Legal Center: Using state-level lead campaigns to grow an owned voter audience

Overview

Restore Your Vote needed to turn state-level lead campaigns into an owned audience system: qualified forms, automated routing, email nurture, and social content connected across key states, rather than each state running as an isolated push.

Black Digital ran paid lead-generation campaigns in Alabama and Tennessee, built automated email nurture sequences for every captured lead, managed ongoing social content supporting the campaign, and connected the two state campaigns into one audience-development system rather than two disconnected efforts. Early campaign figures gave an initial cost-per-lead read; the totals below reflect the mature scale of both state campaigns after targeting and budget adjustments.

Results

• 1,369 Tennessee lead-form submissions at $3.89 per lead
• 1,082 Alabama lead-form submissions at $7.30 per lead
• 2,451 combined leads across the two verified final campaign totals

The campaigns gave Campaign Legal Center a scalable way to reach people in two different state markets and move those contacts into ongoing communication. Final performance substantially exceeded the early partial counts retained in the first draft, and the work reinforces the same lesson as the broader system: campaign optimization, data capture, automation, and follow-up all affect whether a lead becomes useful.

Related Services

• Campaign Strategy and Creative
• Lead Generation and Audience Development
• Social Media Strategy and Management