Board of Pharmacy Specialties Website Redesign: 150 Pages, Zero Downtime

At-a-Glance

62K+ pharmacists certified · 150-page environment · 40% mobile traffic · Zero service interruption

Services:
Information Architecture, Web Strategy, Responsive Design, UX/UI, Search Optimization, Accessibility (WCAG)

Key Complexity:
150 existing pages consolidated, mobile-first design for significant mobile audience, full ADA compliance, searchable/filterable resource library, phased zero-downtime migration

The Challenge

The Board of Pharmacy Specialties faced a scaling problem: 150 pages accumulated over years, no clear hierarchy, not mobile-optimized despite 40% of traffic coming from phones, outdated visual identity. Pharmacists needing to understand application requirements, find exam dates, or renew certifications were wading through cluttered information.

The organization also needed a full rebuild without service interruption—certification services couldn’t go down.

The Solution

Black Digital used a phased migration methodology that kept the existing site live throughout the redesign. Content was audited, consolidated, and moved in waves. The rebuild prioritized information architecture: certification requirements, application paths, and resources were reorganized into modules rather than loose pages.

The site was designed mobile-first so phone users—40% of the audience—got the same experience as desktop users. Every page was built to WCAG accessibility standards. The resource library, previously unsearchable, was rebuilt with categorization by document type, specialty, publish date, and author so pharmacists could find renewal requirements in seconds.

The Results

The redesigned site improved mobile parity for 40% of the user base. The resource library became discoverable—filtering by specialty or document type replaced endless scrolling. Certification services remained operational throughout the entire migration.

The phased approach meant the Board achieved zero service interruption during a complex rebuild—a constraint most healthcare organizations face but few successfully execute.