Level Up Your Storytelling – Turn Ideas Into Impact
Level Up Your Storytelling – Turn Ideas Into Impact
Bethea Family Foundation needed a digital presence that gave supporters and grant recipients a clear path to information, resources, and action, backed by a brand identity that matched the seriousness of the foundation’s work.
Black Digital developed a brand identity system for the foundation and designed and built a new WordPress website around it, structuring content by what the foundation’s audience actually needed to find rather than starting from a generic nonprofit template. The identity moved through Black Digital’s standard process: discovery conversations about mission and audience, concept exploration, and refinement into a mark and visual language built to hold up across print, web, and program materials. The website followed the same logic, organizing navigation and content around what a supporter or grant recipient is trying to accomplish on the site, not around how the foundation organizes itself internally.
A family foundation’s credibility depends on how clearly it presents its mission and process. This gave Bethea Family Foundation a professional foundation to build that trust on.
Brand Identity
Website Redesign
Brand System
WordPress Website
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