We help higher education institutions build the strategy, digital platforms, and campaigns that reach prospective students, engage current students, and keep alumni connected.
Prospective students want clarity on programs and outcomes. Current students need functional tools. Alumni want to stay connected without being asked for money every time. Donors want to see impact. Faculty and staff need internal resources that actually work.
Most institutional websites and communications try to serve everyone at once and end up serving no one well. Enrollment pressure makes this worse: institutions need every touchpoint, from first inquiry to campus visit to application, to actually move prospective students forward.
We help higher education teams build digital systems and campaigns that speak to each audience clearly, without diluting the institution’s core message.
Building recruitment campaigns, institutional websites, and communications that reach prospective students and support enrollment goals.
Building brand and digital systems that respect institutional legacy while reaching current students, alumni, and community.
Supporting recruitment, awareness, and application campaigns for scholarship programs, professional schools, and education-adjacent nonprofits.
We bring strategic structure to the higher education work that moves students from inquiry to enrollment:
Student recruitment campaigns and paid media
Landing pages and inquiry-to-application funnels
Campus visit and event promotion
Multi-audience website architecture
Accessible, WCAG-compliant design
Student portal and application integration
Alumni communications and newsletters
Giving campaign design
Reunion and milestone event promotion
Brand strategy and visual identity
Annual report and publication design
Crisis and reputation communications
Institutional Website Redesign & Development
Led a comprehensive website redesign for Wesley Theological Seminary, creating a modern digital experience built to serve prospective students, current students, faculty, and the broader seminary community. The new site strengthens content organization, usability, and the institution’s ability to communicate its programs and mission across audiences.
Enrollment Lead Generation & Paid Media
Led a lead generation campaign focused on increasing prospective student interest in Union Theological Seminary’s Advanced Certificate programs. The campaign combined targeted digital advertising with enrollment-focused messaging designed to connect prospective students with specialized pathways for continuing theological education.
Institutional Branding & Communications
Supported the University of South Florida across campus-wide branding campaigns, annual reports, program identities, and institutional communications, helping university teams translate distinct initiatives into cohesive, recognizable visual experiences.
10th Anniversary Branding
Created the 10th anniversary identity for USF’s Women in Leadership & Philanthropy program and extended it across anniversary programming. The identity maintained a clear connection to the university while giving WLP a distinctive presence of its own, and was adopted across partner organizations supporting the anniversary.
We support museums, cultural institutions, festivals, and community-rooted arts organizations across social media, paid campaigns, branding, content and storytelling, event marketing, and website development. Engagements are built around what your organization actually needs, whether that’s an ongoing marketing partner, support for a specific campaign, or additional capacity for your internal team.
Yes. Our experience includes marketing and digital work for museums, cultural organizations, festivals, and institutions responsible for engaging diverse communities and telling culturally significant stories. Our work with organizations such as the Banneker-Douglass-Tubman Museum includes social media and paid campaign support designed to increase visibility and audience engagement.
Yes. We have dedicated experience with Historically black colleges and universities (HBCUs) and connected programs. Visit our HBCU page for institution-specific work and proof.
Yes, this is standard practice for higher education sites, particularly for public institutions. We build with accessibility requirements in mind from the start rather than retrofitting afterward.
Yes. We design institutional websites with clear pathways for prospective students, current students, alumni, faculty, and donors, each with content and navigation built for their specific needs.
Yes. We build alumni communications, giving page design, and engagement strategies that keep alumni connected between major asks.
Yes. Many of our higher education clients have internal teams focused on specific priorities. We often provide additional capacity for campaigns, website projects, or channels that need dedicated attention.
We start with discovery to understand your institution, audiences, and enrollment goals. From there, we build a strategy, execute the work, and measure results against your targets.
Tell us about your institution and what you’re working toward. We’ll tell you how we’d approach it.
