Overview
This is the hub view of the NSBE relationship covered in more depth across the website (#45) and brand identity (#46) cases from batch 5. NSBE needed a unified convention communications system serving six distinct audiences across more than 20 creative deliverable categories, giving the organization both a national-stage identity and practical tools for managing constantly changing content. Black Digital delivered the convention’s core brand identity and visual system, built a multi-page WordPress experience organized around six audiences, and coordinated more than 20 creative deliverable categories under one system.
Results
- 12,908 convention attendees supported
- 81,000+ active website users
- 287,000+ pageviews recorded
- 20+ deliverable categories maintained under one unified system
A national STEM convention needs every audience, from sponsors to first-time attendees, to experience one coherent organization. This partnership gave NSBE that consistency at genuine scale.
Related Services
- Conference Branding and Event Marketing
- Campaign Strategy and Creative
- Website Design and Development