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ITSMF: Using ongoing website operations to keep a busy association reliably online

ITSMF partnered with Black Digital as its digital marketing agency, maintaining 100% website uptime through an integrated operating model.

Overview

ITSMF needed more than campaign-by-campaign production. Its leadership academies, symposiums, awards, membership, partnerships, and website created a continuous operational workload that a lean internal team couldn’t manage without an integrated model.

Black Digital manages ongoing website maintenance and technical support, delivers operational reporting across ITSMF’s digital properties, and maintains site reliability during high-traffic periods. That includes troubleshooting and integration work across the platforms ITSMF’s programs actually run on, Cvent for event and email logistics, Mailchimp for campaign delivery, so the tools behind the scenes stay as reliable as the content in front of members. Behind the visible content and campaigns, this partnership includes the operational work that keeps ITSMF’s digital presence functioning: uptime, technical support, and reporting that gives the organization visibility into what’s actually working.

Results

  • 100% website uptime with zero reported outages during the reporting period
  • 2,689 sessions and 1,868 new users recorded on the website in one month
  • 4,495 total website views in the same period

An association’s website has to work reliably, especially during high-stakes periods like registration windows. This partnership gave ITSMF operational confidence alongside its marketing support.

Related Services

  • Year-Round Marketing Support
  • Website Maintenance and WebOps
  • Campaign Strategy and Creative

Client Name

Sector

What We Did

Website Management
Digital Operations
Reporting
Website Maintenance
Technical Support
Operational Reporting

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