Teaching and Learning Alliance (TLA) is a nonprofit of K-12 educators who provide in-school coaching and leadership training at primary and secondary schools throughout New England and the United States.
TLA has a 23-year history pursuing its mission of ensuring that all children, irrespective of background, receive the educational preparation necessary to become successful, thoughtful, engaged citizens.
TLA’s variety of services reflects the diverse needs of their partner schools and districts. But TLA’s outdated website had an inefficient layout that ultimately hindered user experience. Their website was difficult to navigate and did not communicate the organization’s great impact on society.
What We Did
Our team designed a sleek, modern, user-friendly website that represented TLA’s mission and success. We significantly reduced the number of webpages found on the site in order to increase SEO capability and functionality. We created an interactive calendar that incorporated their Twitter feed in order to give them a greater connection with potential partners.
The improved user experience and updated design was well received by TLA members, educators and partner school districts. The reduced number of webpages and improved SEO capability led to a 70% increase in traffic, more sales of their online workshops, more email subscribers, and faster site functionality.