Tampa Bay Regional Planning Council: Using a fresh identity and website to serve technical and public audiences at once

Overview

As an Economic Development District organization, TBRPC needed an updated website that could provide proper information to its audience without overwhelming them, alongside a refreshed visual identity. A regional planning council serves technical and general audiences at once, elected officials, planners, and residents, so Black Digital redesigned the website with a fresh logo and color palette, built interactive features improving navigation, and structured content to inform without overwhelming visitors, built to serve that full range without sacrificing clarity for any of them.

Results

• An updated, more user-friendly website delivered with a fresh logo and color palette
• Interactive features improving overall navigation, per the organization’s own assessment

A regional planning body’s credibility depends on being able to communicate complex planning work clearly to the public. This redesign gave TBRPC a site built for that clarity.

Related Services

• Brand Strategy and Identity
• Website Design and Development