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CEEJH: Using symposium branding and promotion to grow a research audience 1,336%

CEEJH chose Black Digital for symposium marketing, growing its audience 1,336% during the promotional period.

Overview

CEEJH needed integrated event and conference support before, during, and after its Annual Environmental Justice and Health Disparities Symposium, along with a cohesive brand experience to match the seriousness of the research being presented. Growing an academic symposium’s audience quickly requires more than volume; it requires content credible enough for researchers and policymakers to actually engage with, so Black Digital built a cohesive brand experience for the Symposium, developed a digital communications strategy for the promotional period, and delivered event marketing spanning creative services and branding around that credibility.

Results

  • 1,336% audience growth from January to September 2025
  • 1,675 new followers added, compared to 31 in the previous period

A research symposium’s impact depends on reaching the right audience, not just a large one. This growth gave CEEJH’s Symposium significantly more visibility among the people who could act on the research presented.

Related Services

  • Conference Branding and Event Marketing
  • Campaign Strategy and Creative

Client Name

Sector

What We Did

Conference and Event Marketing
Brand
Symposium Brand
Digital Communications Strategy

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