Paid Social Media
Advertising

With targeted messaging, visual design and continued optimization, we create paid social media campaigns that push your initiatives forward.

Paid social is no longer an option.
It’s a must.

If you have a great product to sell, a service to offer, or an initiative that needs some well-deserved attention, social is key. But not just any social media post will do. You may notice that sometimes you make posts that get all of the attention – you’re riding a high of likes and comments, and ideally gaining some real traction in meeting your goals. Then other times you make a post about things that are, seemingly, way more important. And…crickets.

 

With how overwhelmingly cluttered social media platforms are, sending a post out into the abyss is unlikely to bring you results. You have to pay to play. In fact, US social ad revenues are predicted to reach about $51 billion in 2021. So how can you stand out?

We help you exceed your business goals

Whether you want to grow your following or increase attendance at your next event, we have you covered.

 

Our paid social media campaigns can help you:

Partner with us to ensure a successful paid social campaign

Maybe you’ve paid for ads in the past and have had minimal success. You found yourself boosting posts but never getting the likes, the follows, the shares, the donations, or the sales you expected. Or maybe you haven’t dropped a dime on social – you have no idea where to start.

 

If you’re going to throw money at an ad, it’s understandable that you want that ad to bring results. Your best bet is trusting the experts.

With Black Digital's paid social services, you get:

30/60/90 day
campaign plans

Targeted
messaging

Professional
copywriting services

Visual
design

Short form
videos for ads

Reporting
and analytics

30/60/90 day
campaign plans

Targeted
messaging

Professional
copywriting services

Captivating
visual assets

Short form
videos for ads

Reporting
and analytics

Plus:

A dedicated team that ALWAYS has your back.

We never keep our clients in the dark. All of our clients are assigned a dedicated team and a direct point of contact. Additionally, we will report to you on a weekly basis about the status of your campaign and schedule monthly strategy calls to keep you in the loop.

Our Phased Approach

PHASE 1

Discovery & Planning

We will learn all about you, your stakeholders, and any direct competition. We will determine the scope of your campaigns and come up with the prelim 30/60/90 day plan. We will establish KPIs, run them by you for your approval, and then jump into phase two.

PHASE 2

Design & Develop

As a team we will come together and start creating different campaigns specific to your business’s needs. We will create an ad strategy – including messaging, creative direction, and ad design. Of course, everything will be sent your way for approval.

PHASE 3

Launch & Optimize

We will set-up ads on each platform that we selected. All ads will be monitored and optimized on a weekly basis. You will be updated on any changes we make. We will connect during monthly strategy calls to ensure we are on track to meet your KPIs.

Our Promise

We won’t take on a client we won’t be successful with.

We stand behind every client’s paid social media campaign. If during our discovery phase we realize that we cannot successfully help you reach your goals, we will not move forward.

Featured Case Study

HBCU Scholarship Programs

The ELC opens channels of opportunity for Black executives to positively impact business and communities. The ELC’s scholarship programs offer high-performing college students scholarship awards, internships, mentoring and unique access to ELC members.

The Challenge

The ELC Scholarship Program’s success is tied to the number of individuals that apply to be a part of it. The ELC wanted to increase the number of applicants by increasing the visibility of the program.

Our Solution

We partnered with the ELC to create a smart multi-layered digital advertising strategy that would reach a specific audience and encourage them to apply to the program. We designed branding collateral and intentional marketing strategies that increased the scholarship’s visibility and stakeholder participation.

The Results

Through well-designed collateral, an easy to navigate microsite and clear and concise paid advertising campaigns, the ELC experienced an influx of applicants expressing interest in their scholarship program.

 

Our paid advertising resulted in a:

300% increase in applications (from 176 - 656 completed applications)

“It has been an absolute pleasure collaborating with Black Digital. Not only do they listen but they also have a keen sense of exploring the best recommendations to ensure our messaging connects with the target audience.” – Krysta Omeir, The Executive Leadership Council