Building brand, content, and campaign systems for financial representation and empowerment.
The Financial Alliance for Representation & Empowerment (FARE) worked to advance representation, access, and opportunity within financial services. Through events, publications, campaigns, and professional programming, FARE supports conversations and initiatives that help broaden participation in the industry.
Black Digital supported FARE as a year-round marketing partner across brand refresh work, website support, conference marketing, social media, email marketing, publication design, video/photo, campaign strategy, reporting, and digital content. Our work helped FARE create a stronger public-facing presence, promote key events, publish recurring content, and support audience engagement across channels.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua, with structured digital channels, email systems, campaign funnels, audience segmentation, newsletter distribution, partner webinar programs, strategic planning, and performance reporting. Our work enabled the organization to reach audiences across multiple regions, expand engagement, support partners, and deliver consistent civic information across platforms.
We drove segmented audience growth across priority states, built new social and email infrastructure for Restore Your Vote, and provided ongoing support for newsletters, partner education, and lead generation.
Audience growth across priority states
Social and email infrastructure for Restore Your Vote
Newsletter, partner education, and lead generation support
We supported FARE across the recurring communications, creative, and campaign needs of a growing financial services organization. Our work helped connect brand, events, publications, social media, email, web, and reporting into a consistent year-round marketing system.
Brand refresh, visual systems, event creative, graphics, and presentation materials.
Campaign strategy, event promotion, social content, email support, and conference assets.
FARE Forward, quarterly publications, reports, resume booklets, and recurring content.
Content strategy, social media management, email campaigns, and audience engagement.
Website redesign/support, maintenance, analytics, and campaign reporting.
Explore how Black Digital supported FARE through brand, website, conference marketing, publications, and year-round digital communications.
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