Staten Island Children’s Museum

Sphinx Organization

What We Did

Branding. Digital Advertising.


Transforming Lives Through the Power of Diversity in the Arts

The Sphinx Organization is a social justice organization dedicated to transforming lives through the power of diversity in the arts.

The name Sphinx, inspired by the mythical creature and legendary statue, reflects the power, wisdom and persistence that characterize Sphinx’s participants, as well as the enigmatic and interpretive nature of music and art.

THE Solution

The Sphinx Organization came to us looking to promote their annual gala. For the first time, the event took place virtually. They asked us to create the overall visual brand, a well thought out digital strategy, and run Facebook ads for promotion of the event.


With a budget of $2,000 in total ad spend to promote registration for their first virtual gala, we were able to obtain:

  • 4x Increase in gala registrations
  • 177,517 impressions
  • 49,534 engagements
  • 8,087 link clicks
  • $0.25 Cost per click (CPC)


“We worked with Black Digital on the social media strategy for our organization’s first virtual event. Our project was on a very short timeline, and Black Digital was extremely accommodating. They helped us develop an intuitive content calendar and created beautiful graphics that we shared across our platforms. Their responsiveness to our needs and their flexibility with regards to feedback was very impressive. Black Digital is extremely professional and communicative. We look forward to, hopefully, working with them again in the future. Would highly recommend!”

Elizabeth Lanni
Director of Patron Relations at the Sphinx Organization