What We Did
Greater Tampa REALTORS® is the largest professional association of real estate brokers and sales associates in Tampa Bay. GTR has over 15,000 members who are involved in residential sales, commercial sales, property management, investment, and appraisals.
Established in 1911, Greater Tampa REALTORS® was the first real estate board established in the state of Florida. Their mission is to be the premier real estate resource in the Tampa Bay area. GTR’s goals are driven by the needs of its members who are committed to providing exceptional service and valuable benefits to their community.
The GTR brand had grown outdated and was in need of a complete overhaul to appeal to a new generation of members and consumers. New leadership was planning a major building renovation and wanted a complete brand refresh to coincide with the new building designs.
They also wanted better Web assets that would serve as valuable resources for GTR’s members and customers.
Our team met with GTR’s Board of Directors to learn about their vision for the future of the organization. Their main goal was to modernize the brand so that the logo name and the Web assets appealed to current and future generations of Tampa realtors.
We organized a collection of surveys and focus groups in order to identify what characterized Tampa’s prime real estate. Our team then designed a logo that best reflected that characterization, which is the downtown waterfront.
We then created a new visual identity for GTR and applied it across all print materials and digital platforms. We also recommended that they change their name from “The Greater Tampa Association of Realtors” to the “Greater Tampa REALTORS.”
The GTR board approved each of our branding suggestions and then we began the process of applying the new brand guidelines to all visual materials.
We created a robust, clean, and modern website that is user-friendly and makes it easy for clients and members to access information. We also updated all marketing assets with the new logo and brand guidelines.
We then transformed their monthly newspaper into a bi-monthly that reduced costs and increased revenue. Finally, we consulted with the building architects to ensure that the new brand would be included in the building redesign.
“Black Digital worked with the association during my time as Chief Operating Officer for Greater Tampa REALTORS®. They were “rock stars” and continually worked on the branding for our Association as well as redesigning the website. When I became the Chief Executive Officer for Hernando County Association of REALTORS and we needed our website redesigned, they were the first firm to come to my mind and they did not disappoint! They have such a talented team with great drive and would be the best choice to make your business grow.”
Brenda Rabbitt, CEO of Hernando County Association of REALTORS