African American Marketing Agency in Washington DC
Engaging African American Communities
In today’s world, media has become a powerful tool for shaping opinions, influencing decisions, and driving change. As we seek to create a more inclusive and equitable society, it is increasingly important to invest in media that reflects and engages with diverse communities. This is particularly true for Black media and the African American communities it serves. If you’re looking at ways to diversify your marketing strategy, engaging with African American communities by investing in Black media can be a great way to start. So, whom better to engage with the Black community than a Black-led African American Marketing Agency? From the power of representation to the unique insights and perspectives that come from engaging with African American communities, you’ll discover why investing in Black media is not only a smart business decision but also a socially responsible one.
Pillars of Inclusivity
Be Relatable
Some organizations are privy to the ongoings of the Black community from an outsider’s point of view. This can make creating compelling content catered to this audience challenging and at times socially ignorant. Our expertise will provide lasting tools that will assist your organization with resonating with the Black community in impactful ways.
Get Educated
Each member of the African American population has a different lifestyle or background — all of which contribute to the complexity of the Black community. Failure to acknowledge the many components that make African American culture magical is what bars non-Black organizations from the community. Our skills will not only serve as a bridge between your organization and the Black community, but it will provide you with lasting tools that will assist you with maintaining that connection in the future.
Rethink Your Approach
Your campaign is missing something! For some, the Black community is an untouched audience, which means your campaign lacks the key components required to engage with African Americans. Whether it’s completely redesigning your campaign or simply updating it with culturally specific elements, we will ensure your intended audience will feel seen and catered to.
Cater to the Culture
Treat your audience as a priority, not an afterthought. We understand that catering to a new demographic is tricky, and there will be missteps in your journey to inclusion. Our expertise will guarantee your marketing strategy will be seen as an intentional effort to connect with the Black community, not a lazy attempt at diversity. We will determine the cultural trends motivating your key audience and provide your organization with the tools needed to target African Americans.
Reach
- Print Impressions
- OOH Impressions
- Efficacy Studies
- Media Friendlies
Previous Work
We are not new to the African American advertising market. We have led award-winning digital campaigns that have extended opportunities for leadership and professional growth within the Black community. Our campaigns are creative, innovative, relevant, and most important, effective in driving results. Our experience and expertise in the African American market enable us to continue to provide a successful and positive impact for our clients. Discover our favorite and most current case studies below.
Services
- Market Research
Better understand whom you’re marketing to through surveys and other data points. What are your key demographic’s values? What do they look for in the companies they trust? Why should they choose you? - Outreach
Meet your target audience where they are. Through our connection to the African American community and partnerships with fellow Black-owned companies, we’re able to create strategies that reach a variety of Black consumers. - Social Justice Messaging
We understand the impact of social issues on the Black community and that, more often than not, African Americans are forced to be their own advocates against injustice. In order for your messaging to appear meaningful and packed with awareness, we can assist in delivering authentic messaging for your organization, fundraiser or partnerships. - Other Services Offered
-Branding
-Content Creation
-Graphic Design
-Paid Ads
-Website Design
Impact Statement
We at Black Digital promise that our services will accurately and properly reflect the culture of the African American community. We understand that while the Black community is a core unit of society, each member is complex and unique in their own way. We will continue to create and promote media that recognizes the many components that make up the Black community. We intend to uphold this promise by creating and supporting content that uplifts and normalizes the African American impact on society.
Let’s Connect
We develop solutions that drive growth. Allow our team to refine your digital strategy.
Retro-Acculturation
DNA testing now provides the Black community with unprecedented opportunities to discover their roots. Cultural erasure’s legacy is being undone, and individuals are exploring ties to specific regions and traditions. Beyoncé’s incorporation of Yoruba themes and iconography into her work is a perfect example.
Reverse Assimilation
Intersectionality
Interested in Collaborating?
- Retro-Acculturation:
DNA testing now provides the Black community with unprecedented opportunities to discover their roots. Cultural erasure’s legacy is being undone, and individuals are exploring ties to specific regions and traditions. Beyoncé’s incorporation of Yoruba themes and iconography into her work is a perfect example. - Reverse Assimilation:
The greater incorporation of African elements in art has not only affected the Black community but has also shifted the cultural mainstream. The first overtly Afro-centric mass-market film, Black Panther, with an African-American writer/director and nearly entirely Black cast, topped a billion dollars at the box office and garnered numerous award nominations. It won’t be the last. - Intersectionality:
Though singular, the Black experience in American society is one of many elements that molds one’s identity at a given time. The intersection of generational, regional, and other contributors is as crucial to the Black community as any other, particularly when the members of a community belong to other ethnocultural traditions.
